In Saudi Arabia, Marlboro products are imported into the country by corporate and individual importers the brand is more considered and regarded for the well to do in the community. Marlboro Company names its brands Marlboro that was a name borrowed from its initial location in the United Kingdom at Great Marlborough-Street. Marlboro, is an international cigarette manufacture and distributor with its main operating base at Philip Morris USA (the Brach concentrates on the United States market) and Philip Morris International that concentrates on the company sale abroad currently, Marlboro is the world largest cigarette company in the world and has its head quarters at Richmond, Virginia. The above report was different from what was recorded in European and American Markets were tobacco consumption has drastically reduced (Euromonitor). However, according to Euro-monitor report on tobacco use in Saudi Arabia, the country experienced an increase in volume and value terms of tobacco use, the country is having an increasing tobacco users. The world tobacco industry has been facing challenges from strong advocacy against tobacco use by national, international, and non-governmental agencies dispute the challenges, the companies in the industry has to sell their products.

Towards the end, the report will offer marketing recommendations that the company can enact to remain competitive in the fast growing Saudi Arabian market. This paper analysis the tobacco industry in Saudi Arabia it will evaluate the effects of tobacco marketing control legislation on Marlboro Cigarettes Company as well as how the company has responded to the controls. The increase in tobacco use in Saudi Arabia is evident despite governments’ and non-governmental movement’s campaigns to change peoples behavior.Īnti-tobacco campaigns have been successful in enacting policies that control marketing approach of tobacco products.

Marlboro is an international cigarette manufacturer and distributer, in 2010, the company’s products were the most used in Saudi Arabia Saudi Arabia is among the few countries that have recorded an increase in tobacco use in the recent past.

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